The Laughing Heart, a poem by Charles Bukowski, was used in the Levi's Commercial with a great aura of irony. As a commercial intended to influence your life it uses a poem that tries to persuade you against going in the mold or so to speak. As I read into Mr. Bukowski I found this broke his character mold quite dramatically through a stream of internet links which eventually led me to a Wikipedia article describing his brisk and rowdy (ish) nature.
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